Russians have been queuing up outside their nearest McDonald’s restaurants for one last taste of their favorite fast food before all the Golden Arches close in the country.
Lines of hungry Russians stretch nearly a kilometre long outside some fast food restaurants as many are desperate for one last Big Mac.
Footage has surfaced on social media platforms showing line after line of cars queued up in a drive-thru McDonald’s in Moscow:
— #Ukraine (@UkraineLiveNews) March 9, 2022
Other photos showing people lining up by foot, to savour the last of the delicious food:
— NEXTA (@nexta_tv) March 8, 2022
The fast food chain has had many critics, along with other multinational corporations such as KFC, Starbucks and Coca-Cola, for continuing trade in Russia after the invasion of Ukraine. With mounting pressures from social media users to pull trade out of Russia after the hashtag #BoycottMcDonalds went viral.
Some people have taken to the internet, selling the last of their McDonald’s food for a profit. Posting cheeseburgers, drinks and Happy Meals at ridiculously inflated prices.
One person selling a selection of 3 burgers for 40,000 rubles ($341.81):
Originally sent as an email to employees and franchisees, McDonald’s President and Chief Executive Officer, Chris Kempczinski confirmed the news that the company would be closing:
In a message shared to employees and franchisees, CEO Chris Kempczinski shared that McDonald's will temporarily close all restaurants and pause all operations in Russia. Click to read the message in its entirety. https://t.co/g8BXaKxvNj pic.twitter.com/6jt0NnYhKz
— McDonald's Corporation (@McDonaldsCorp) March 8, 2022
‘our values mean we cannot ignore the needless human suffering unfolding in Ukraine.’
‘McDonald’s has decided to temporarily close all our restaurants in Russia and pause all operations in the market. We understand the impact this will have on our Russian colleagues and partners, which is why we are prepared to support all three legs of the stool in Ukraine and Russia. This includes salary continuation for all McDonald’s employees in Russia.’
The CEO states that the company ‘employ 62,000 people in Russia’ and ‘we’ve become an essential part of the 850 communities in which we operate.’
He also stated it is currently ‘impossible to predict’ when business has restart in Russia.